Exactitudes: A Photo Series of Exact Proportions
- Posted on: Thursday April 29, 2010 at 8:00 AM
- Filed under: art, exactitudes, ari versluis, ellie uyttenbroek, deutsche hygeine museum, photography, dress codes, justin timberlake, justintimberlake.com
EXACTITUDES is EXACTLY how is sounds - a contraction of EXACT and ATTITUDES. What does this mean? That you can't wear your Burberry purse or your Jimmy Choo heels? Or how about those Levi's skinnys EVERYONE wears? Are you stylin' and original, or are you EXACTLY the same as that hipster across the street?
Check out a few of the photos from the series:

43. Bundaboys - Rio de Janeiro 2000
Oh those boys from Rio - they know EXACTLY how to wear that Speedo...
EXACTITUDES reflects years of study and documentation by Rotterdam-based photographer Ari Versluis and profiler Ellie Uyttenbroek (they have been working on this since 1994). The purpose? To identify the striking similarities of dress codes within social groups. If you thought you were unique, think again!

49. Teknohippies - Rotterdam 2001
Teknohippies? A raver-chick in disquise...
See EXACTLY how different groups from around the world express originality. You can also find several of the EXACTITUDES images in a one-year show called "What is Beauty" in the DEUTSCHE HYGEINE MUSEUM.

59. Mininas - Praia 2004
Short skirts and tank tops - the IN stlye...

65. Carry Daddies - Rotterdam 2005
Or baby daddies, as most people know them...

79. Yupsterboys - New York 2006
Yup...nothin' to say about these guys except do you live in Williamsburg?

92. Pin-ups - London 2008
Hottie...hottie...hottie...

115. Fluffies - Limburg 2009
Or furries??
RELATED CONTENT
COMMENTS
“ Why bother with the Jib Jab that now-one has time tooo.....F... With Sitting / working here on the Mid Noth Coast NSW of Australia - working flat out - I have the beautiful 3 & 1 boy, "to others" - and now the're teaming up and coming home - A gentleman's commitment! Mid Coast Shuttle Steve ”
“ Oo, and the pin-ups of London (2008) are just reverse negatives of the gothic elegant lolitas -- EXCEPT in the length of the skirt. The Victorian SHAPE is about right though. Take any busseled Victorian-length skirt, chop it off at the knee, and it is an exact silhouette of the pin-up, modern day. Oi, and cheer-ohs . . ! So glad to have finished with the aggers stage of my PMS blah-fest. Urk and yuck! ”
“ Yey! Can submit comment! Very cool display, the more things change, the more they stay the same. Punks (I was one, I keep my elegant lolita self locked up tight now, cause I have no money to support my elegant Gothic lolita "inner miss") tend to look the same though they say they're being different. Different is the first one in your area to get that new tattoo, or some weird way of piercing a body part not previously thought of before. And even THEN you're only aping London. I find very few punks have really thought out either the logistics or even the history of anarchist literature, philosophy and theory. Can it be a good working motif if everyone is generous with their food, drink, and solar panels, and not selfish as capitalist structural society dictates. It taking a "village" to raise a child, build a usable compost heap, or even a working small electrical grid for computer usage (educational online programs for those isolated groups). The Africans, in general, got this down cold. Compared to modern day capitalist ideals -- the Africans ARE anarchists. Against what is considered modernist established (1st World) norms. Just don't give ANYONE an f-ing gun. Guns just upset the balance of Power in Africa --- hence sluggish unresponsive governments. Careless, thoughtless militaries. Violent CRAP Presidents who feel money should feed their need to appear prosperous & impress the rest of the world's leaders. I don't think western ideals work in a continent of clanal, tribally raised, built and structured villages, who (linguistically, culturally, tribally, racially) may not work very well as a congealed "national" whole. Why? No shared ideals. No shared religions, beyond the borrowed (or forced upon them) religions of Islam or Christianity. Animism from tribe to tribe -- the Gods aren't the same, nor are the stories or religions. If only everyone would stop trying to make Africa some Stepford carbon-copy of the West. Anarchy is about un-Stepfordizing the world. Or un-Martha's Vinyard-izing it [a la 'The Social Network'] anyway. Hence, why there are punks. ; ) ”
“ People just want to fit in and feel like they're a part of something. This series is a cool way to shows us that fact. ”
“ Well, the Furry Fluffies are still the most distinguishable, despite their relative overall-idea similarity :))))....(Especially #2 row, from the Fluffies' top)....If being serious, well, yes, folks buy the similar styles after a) their soaked them up from media as the *current trends or fashion*, b) their saw the confirmation of media proposition in the outlets proposition. And that's it....P.S. I'd love to see YOUR *really stylish* options for the Bundaboys' and Carry Daddies' categories :) ”