Official News: Justin And Estee Stanley Launch HomeMint Line
We showed you yesterday Elle Decor's sneak peek about Justin and Estee Stanley's new homeline HomeMint. Today, we're proud to post the official press release below. All the goods and juicy details within!!!
SOCIAL COMMERCE COMPANY, BEACHMINT LAUNCHES HOMEMINT WITH JUSTIN TIMBERLAKE AND INTERIOR DESIGNER ESTEE STANLEY
Innovative Home Design And Style Store, HomeMint.com, set to launch Spring 2012
Santa Monica, CA (April XX, 2012) – Announced today, BeachMint will launch HomeMint, a collection of home goods and art curated and designed by Justin Timberlake and interior designer and celebrity stylist, Estee Stanley available exclusively online at www.homemint.com.
Internationally renowned artist, style icon and entrepreneur Justin Timberlake, named Designer/Curator for the site commented, “HomeMint combines my love of architecture and interior design with my passion for technology and social media to create a brand that offers aspirational designs for the home at accessible prices.”
Estee Stanley, celebrity stylist and acclaimed interior designer with clients including Timberlake, Mary Kate and Ashley Olsen and Nicole Ritchie, named Designer/Curator for HomeMint stated. “Justin and I have developed a great collaborative relationship over the years working on his various homes. HomeMint is an exciting way to share our creativity and expertise with a much wider community.”
BeachMint CEO Josh Berman commented, “We’re excited to bring our customers an affordable luxury home collection that combines Estee’s extraordinary design experience with Justin’s distinctive style”. President Diego Berdakin added, “HomeMint is a natural addition to our family of brands. BeachMint's social commerce experience is about personalization and curation and there is no place that’s more important than a customer’s home."
HomeMint shoppers will be able to purchase products at non-member pricing or pay a monthly membership fee of $9.99, which is applied as a credit towards any purchase. Membership benefits include exclusive member pricing, early access to limited edition products and personalized selections each month matched to their individual style. The HomeMint collection will include a wide range of prices from $10 for accessories to $10,000 for unique objects and art.
HomeMint will launch this spring as the latest of BeachMint’s growing family of online brands, which includes JewelMint, StyleMint, BeautyMint, and ShoeMint.