Exactitudes: A Photo Series of Exact Proportions

EXACTITUDES is EXACTLY how is sounds - a contraction of EXACT and ATTITUDES. What does this mean? That you can't wear your Burberry purse or your Jimmy Choo heels? Or how about those Levi's skinnys EVERYONE wears? Are you stylin' and original, or are you EXACTLY the same as that hipster across the street?

Check out a few of the photos from the series:

43. Bundaboys - Rio de Janeiro 2000

Oh those boys from Rio - they know EXACTLY how to wear that Speedo...

EXACTITUDES reflects years of study and documentation by Rotterdam-based photographer Ari Versluis and profiler Ellie Uyttenbroek (they have been working on this since 1994). The purpose? To identify the striking similarities of dress codes within social groups. If you thought you were unique, think again!

49. Teknohippies - Rotterdam 2001

Teknohippies? A raver-chick in disquise...

See EXACTLY how different groups from around the world express originality. You can also find several of the EXACTITUDES images in a one-year show called "What is Beauty" in the DEUTSCHE HYGEINE MUSEUM.