We at fūl (pronounced fuel) have a bunch of things that bring us joy: the perfect pair of denim, Monty Python, and eating at Gus’ in Memphis… but two things make us ecstatic… designing bags and listening to music. Yes, life would be boring without bags and bass guitar.
fūl is designed for you. We are inspired by the life and culture around us; music, art, design, fashion and technology. Our goal is to provide you with a well-crafted, sophisticated, and casual product you can take pride in owning.
fūl specializes in bags, backpacks and travel gear. Period. Ask us about tension straps and back-paneling, or maybe the capacity of a split-case duffel, we will talk your ear off. We may even get a little emotional. Our motto is, “Create quality bags with a fashion edge.” We want you to feel just a little cooler using our gear.
Like Elvis, barbeque, and the blues, fūl was born in Memphis, Tennessee. And as we continue to grow and evolve, there is one thing that remains constant - fūl‘s commitment to providing our customers with the most unique and dependable bags out there.